Thursday, 20 June 2013

Do you remember a while back….?

I worked on a cook book? Neven Maguires Cook book to be exact. It seems like such a long time ago, but it was only 1 month gone. I can't believe it.
During my time with them, I took the opportunity to do some little interviews with the talented people in charge of every stage of the book so that you can have a little sneak inside peak at what it's really like to work in this seemingly glamorous world!

Who'd a thunk that 12+ hour days in a kitchen would be made seem so sexy and fanciful. It's actually bloody hard graft and all the work and energy that goes into creating a cook book is extreme. We worked from 8am to 6 pm non stop, churning out dish after dish, photo after photo all to make beautiful images and tasty food for you, the people to try and get excited about.

My first interview comes from  Joanne Murphy, the food photographer…oh hurry the day when I have a book and I can have Jo working on it!
She is freelance photographer but specialises in food. And how did she get into photography? An old boyfriend gave her a Nikon after seeing Jane Fonda with one and she thought 'why not give it a whirl, it's seems a romantic career'. The rest, is history. Please have a look at her work, she really is an amazing photographer and a lovely lovely person.
Her work can be seen in these books….
McNean Cookbook - Neven Maguire 2012
Sophie Cooks - Sophie Morris 2012
Blazing Salads Cookbook 2013
ICA Cookbook 2012
and many more!

1. What type of equipment do you use?

 I use a Canon 5d mark ii and a Hasselblad.

2. When and how did you get into food photography?

 Whilst working as Art Director/staff photographer for The Dubliner I met Domini Kemp who was the restaurant critic and I started to photograph restaurants and food for her column, the rest is history...

3. What are your 3 top tips for us instagramers/bloggers who try to make our pictures beautiful?

 Use natural light, get a piece of white card to reflect light back onto your food and think about what you put the food on. Textures are key!

4. What is your favourite food to photograph and why?

 Cakes, buns, all things sweet for obvious reasons.

5. Any tips on how to get into being a photographer?

 Assist a photographer. Its the best way to figure out if its for you. And keep taking photos, even if it's just going on instagram you'll start to see your own style emerging.

6. Any exciting future projects we can know about?

 I'm really excited about a project that will be published for Christmas 2014, thats all I can say for the moment... Also I have a couple of personal projects including one with Terry (Two Wooden Horses)

7. Favourite project you've worked on and why?

 Oh thats a tough one. I've loved all of the cookbooks I've worked on. I’ve been very fortunate to work with some of the best people in the business. I love the feeling of being part of a team and its such a lovely feeling to hold the final book in your hands. 

8. Is there another photographer you really admire and why?

Ditte Isager is an amazing Danish photographer also Michael Graydon a Canadian photographer.

9. One person you haven't worked with but would love to photograph or do the photography for?

 In Ireland I'd love to work with Racheal Allen, in the Uk Jamie Oliver. 

10. If you weren't a photographer what would you do?

 If I wasn't a photographer I'd love to be a painter or an archeologist!

11. Can I come and work with you?

 Yes please!


  1. The white card tip was very useful! It actually makes a lot of difference. Thanks for sharing!

  2. No problem Bethan, glad something was useful. Jojo is the best. Great blog!